Search Everywhere Optimization is here. From search engines to LLMs,
get found where your buyers are searching.
15+ years of digital marketing experience • Clients across health & wellness, local service, cannabis, and B2B • Visibility across Google, ChatGPT, and other LLMs
We are a specialized search optimization agency that works with health and wellness businesses, local service providers, B2B companies, and cannabis operators. Our process and search expertise, combined with proprietary AI tools, helps businesses increase revenue and visibility across all search platforms, from Google to ChatGPT to Perplexity, without compliance issues or penalty risk.
Search is evolving beyond traditional SEO. Buyers now find answers in AI-generated responses, voice assistants, and large language model interfaces before they ever click a link. We make sure your business earns visibility across every surface where those buyers are looking.
Google still drives traffic. AI search decides what buyers see next. We build visibility across both.
SEO is still the foundation. We handle technical audits, site architecture, keyword targeting, content production, and digital PR. Everything required to earn and hold organic rankings that drive leads, calls, sales, and revenue. For local businesses, that means dominating the local pack. For ecommerce brands, it means product and category pages that pull qualified traffic and visible in Google Shopping. For B2B companies, it means content that reaches decision-makers at the moment they are researching through being ready to contact you.
Answer Engine Optimization (AEO) is the practice of earning placement in Google AI Overviews, featured snippets, voice search responses, and People Also Ask boxes. Buyers increasingly get answers without clicking through — so if your brand is not in the answer, you are invisible at the moment of highest intent. We optimize for these surfaces through entity markup, schema implementation, structured content, and authoritative sourcing that signals your content as citation-worthy.
Generative Engine Optimization (GEO) is how your brand earns citations and recommendations inside ChatGPT, Perplexity, Gemini, Claude, and Copilot responses. When a buyer asks an LLM for a product recommendation, a service provider, or an answer to a specific question, you want your brand to appear. We build that presence through structured content, citation-ready facts, topical authority, and brand entity distribution across the web so AI systems recognize and surface your business as a credible source.
We build compounding visibility. Every engagement follows the same four-phase process, shaped to your vertical and your starting point.
We measure & audit you against top competitors and your main target terms.
A visibility baseline and a prioritized list of issues to fix, sorted by revenue impact.
We consider your data goals to plan how to best target keywords, entities, and AI citation opportunities to best support your specific revenue goals.
A roadmap with named priorities, timelines, and the logic behind every recommendation.
We execute [or guide you] on technical fixes, content production, schema, citations, digital PR, and more.
Visible, trackable progress and clear reporting where you stand each month.
We track rankings, AI citations, organic traffic, and revenue impact across every channel we work on.
Monthly reporting that shows what changed, why it changed, and what comes next.
We work with a defined set of verticals and business types where our expertise compounds. Depth beats breadth in search — and specialized knowledge shows up in the results.
Supplement companies, DTC wellness ecommerce brands, and health and fitness businesses face a specific challenge: FDA-sensitive claims, competitive SERPs dominated by editorial publishers, and buyers who research deeply before purchasing. We navigate those constraints while building the organic traffic and AI citations that convert. Our ecommerce SEO work covers product and category architecture, review-site visibility, content that earns trust at every stage of the buyer journey, and AI citation strategy for health-adjacent queries where buyers increasingly rely on LLM responses.
Home services companies, trades, and local B2B businesses live and die by their local pack visibility. Ranking in Google’s local results requires a different playbook than national SEO: Google Business Profile optimization, local citation consistency, service-area content, and review velocity all drive outcomes that a standard SEO campaign will miss. We build you a local search presence that fills pipelines, not just rankings reports. If your business depends on calls and form submissions from buyers in a specific geography, local SEO is where the ROI lives.
We have been building search visibility for cannabis businesses for over 8 years. Through every platform policy change, every regulatory shift, and every state-by-state compliance variation that comes with the territory. Dispensaries, cannabis brands, and cannabis B2B operators work with us because we already know the rules: what you can say, where you can say it, and how to earn organic rankings and AI citations without triggering policy violations or manual penalties. The cannabis market is competitive. Organic search is one of the few acquisition channels that scales without platform risk.
B2B buyers research before they ever contact a vendor. For professional services firms, trades companies, niche manufacturers, and other B2B businesses, search visibility at the research stage is where deals start. We build SEO and GEO strategies that put your brand in front of decision-makers when they are actively evaluating options — through content that demonstrates authority, technical SEO that keeps your site crawlable and fast, and AI citation work that earns your brand a presence in the LLM responses your buyers are reading.
VERTICAL:
Wellness CPG
Challenge
A teeth whitening device company had been creating content for a few years. Much of it was dated, not technically sound, and more than anything was not cohesively working together, and thus, they were primarily ranking for their branded terms only.
Solution
We helped them update, merge and enhance their existing content, as well as performed keyword and competitive research and used the data learned to put a content strategy together to get them ranking for more new, non-branded terms and topics.
Outcome
127% increase in non-branded organic traffic over the first 4 months of service
109% increase in non-branded organic impressions over the first 4 months of service
VERTICAL:
Cannabis Manufacturing
Challenge
A cannabis extraction company wanted to increase their organic traffic to increase leads to their website forms.
Solution
We noticed a lot of content that needed to be updated and SEO optimized, so we started with updating existing pages before moving on to create new content.
Outcome
Over about a year period, this company saw a 428% increase in organic traffic and a 74% increase in leads from form fills on their website.
VERTICAL:
Cannabis & Hemp Manufacturing
Challenge
A B2B cannabinoid emulsion supplier had little organic traffic and visibility for their target products. This meant they were bringing in little to no leads from their website.
Solution
We helped this B2B company strategically adjust their service pages, create new pages, as well as create content specifically designed for their audience.
Outcome
The result was organic traffic increased by 83% as well as increased leads by 45% and most important, lead quality.
VERTICAL:
eCommerce Hemp Retailer
Challenge
CBD e-Commerce brand looking to grow their organic traffic started working with us.
Solution
We noticed they seemed to have been impacted negatively by a recent algorithm update from Google. We went to work helping them optimize their content and remove the items that likely caused the algorithm to de-rank their website.
Outcome
As a result, this website saw an 82% increase in non-branded organic traffic over 6 months!
VERTICAL:
Local Salon & Spa
Challenge
A 7 location Skin treatment and spa service business came to us with low visibility and diminishing new users in a few of their locations.
Solution
We took a local SEO focus on their lagging locations. Finding their location pages had not been built out fully, nor were they taking full advantage of their Google Business Profiles. We optimized their location pages, fully built out their Google Business Profiles, and helped them gain more links internally and externally for each location.
Outcome
174% YoY increase in organic traffic, plus 184% increase in new users.
Over an 8 month period, 134% increase in organic traffic, and 151% increase in new users.
Similar look to above but YoY. Over a year's time, organic traffic increased 269% with 300% being new users.
VERTICAL:
Product Packaging
Challenge
A packaging company was looking to increase their leads through organic search results and AI search.
Solution
We helped them further build out their menu of products offered with more products listed and new categories added. We also helped them earn strategic link placements and backlinks from quality industry platforms and sources.
Outcome
The result was 49% increase in leads YoY along with a 69% increase in combined leads and lead magnet downloads.
VERTICAL:
eCommerce Retailer
Challenge
A supplement eCommerce store was looking to grow organic traffic as well as revenue.
Solution
We worked with them to upgrade the quality of their content, create new strategic content specific to their audiences questions, as well as update the site to meet SEO best practices.
Outcome
The result was 202% revenue growth over the first 6 months, and year over year they saw organic traffic increase by 152% with 212% revenue growth.
VERTICAL:
Cannabis Dispensary
Challenge
A dispensary had been open for nearly a year and was getting little traffic for all 3 of their locations. They desired to rank higher in each location in order to capture more local traffic.
Solution
Through our process, we uncovered many technical errors which ended up being so bad we needed take a few extra months to essentially relaunch a new website. We addressed all of the errors, along with building out better, higher quality location pages designed to better support users. We also adjusted the terms being used on each of these pages to better align with the purpose of each page.
Outcome
After about 90 days, the site exploded with organic rankings and traffic, seeing 116.5% organic traffic growth, and 135% growth in organic impressions.
VERTICAL:
Sporting Goods Retailer
Challenge
An eCommerce paintball store wanted to increase their AI Overviews visibility along with mentions in AI tools for their store.
Solution
We re-wrote many product descriptions to make them more unique, placed strategic mentions and posts on Reddit, Quora and similar forums, got strategic products approved in google’s merchant center (those google would allow), wrote or re-wrote 10-15 new blogs focused on deeper level industry questions, reformatted much of their content making it more digestible and easier to cite, and re-built their menu with further detail and non-branded category terms.
Outcome
The results were 83% growth in Google’s AI overviews (225 keywords > 500+) all of which were highly relevant paintball questions.
50%+ growth in AI citations across Google, ChatGPT, Perplexity, Gemini and Copilot.
40+% growth in organic clicks and 22% growth in average CTR (click through rate).
Most important, revenue grew 33.4% during this period, and it was a seasonal down period for them as well!
VERTICAL:
Local Cannabis Dispensary
Challenge
This dispensary desired to improve their organic traffic for their blog, as well as reach more cannabis tourists visiting their area and local markets.
Solution
We developed a content strategy around lower in the funnel terms related to cannabis products, as well as target various types of cannabis tourism.
Outcome
Over a years time, they saw 1,360% increase in organic blog traffic & increased visibility through higher rankings for cannabis tourism in their main local market.
When you work with Evergreen Digital, you talk directly to the people doing the work. Founded by Brady Madden, with 15+ years of digital marketing experience, our engagements are led by the Founder, our project manager, and the SEOs executing the strategy; not routed through account managers who are one step removed from the work. You get experienced practitioners accountable for your results from day one.
We don’t just do SEO. We do Search Everywhere Optimization: traditional search, AI engines, and social, unified under one strategy.
We do our best work in industries with real constraints: health and wellness, local service providers, cannabis operators, and B2B. Navigating FDA-sensitive claims, cannabis advertising restrictions, and competitive local markets means we can handle just about any industry — but we only take on clients where we’re confident search will move the needle for their business.
We use proprietary AI skills & tooling to research faster, identify opportunities earlier, and monitor AI citation performance in real time. Every strategic decision and every piece of client-facing work is led by a human practitioner with the experience to act on what the data shows. We are not a software platform with a services wrapper. We are an SEO agency that uses AI to work better, not to replace the expertise your search program depends on.
Search Engine Optimization (SEO) is the practice of earning visibility in traditional search engines like Google through rankings in organic results. Answer Engine Optimization (AEO) focuses on earning placements in AI Overviews, featured snippets, voice search responses, and People Also Ask boxes — surfaces where buyers get answers without clicking a link. Generative Engine Optimization (GEO) is the practice of getting your brand cited and recommended inside large language model interfaces like ChatGPT, Perplexity, Gemini, and Claude. All three disciplines target the same buyer — but across different stages and surfaces of their search journey.
For most new campaigns, meaningful ranking movement begins within 3–6 months. Competitive markets or sites with significant technical debt can take longer. AI citation visibility through AEO and GEO work can move faster — structured content improvements and entity optimization can begin influencing AI responses within weeks of implementation. Every engagement starts with an audit and benchmark so you have a clear baseline and realistic expectations for your specific starting point.
Health and wellness, local service providers, cannabis operators, and B2B are our bread and butter — these are the industries where we have the deepest experience and the most reps. That said, we have worked with businesses across many industries, and the skills transfer. If you are outside those verticals and search is a real growth lever for your business, we are happy to talk.
Yes and No. LLMs like ChatGPT and Perplexity surface citations based on topical authority, structured content, entity recognition, and the quality of sourcing across the web — not keyword rankings. Traditional SEO improves your foundation and much of it is needed to be visible by LLMs, but does not directly translate to AI citation. GEO requires a separate set of tactics: citation-ready content structure, authoritative external mentions, schema markup, and brand entity distribution. The good news is that GEO and SEO reinforce each other when executed together.
We track AI citation performance using Ahrefs, and a few other tools at this time, though we’ll openly say these tools vary widely at times in what they mention. So we marry this data with what we see for direct clicks coming from your GA4. We also test and re-review results directly inside LLMs to see how consistently your brand is being mentioned for target terms and queries. At this point, this process is ever-evolving.
Engagement scope and pricing depend on the services required, your vertical, and the competitive landscape you are working in. The best starting point is a strategy call where we can assess your situation and give you a clear picture of what a program would involve. Book a call to discuss your goals and get a straightforward answer on scope and cost.
Yes. Local SEO is one of our core service areas, and it is a focus for home services companies, dispensaries, trades businesses, local B2B, and professional services firms working in defined geographic markets. Local SEO work includes Google Business Profile optimization, local citation building, service-area content, local link earning, and review strategy. If your business depends on calls and conversions from buyers in a specific area, local SEO is where we start.
Search has grown beyond Google. Your buyers are now finding answers in ChatGPT, Perplexity, Gemini, and AI Overviews — and your search strategy should reflect that. Evergreen Digital builds visibility across every surface that matters, with a practitioner-led team that is accountable for your results.
